A Big Risk Takes Off: Women in Business Video Series

This post is part of a series of branded posts sponsored by Verizon. The focus of the series — part of a paid partnership between Verizon and CircleAround — is on women business owners, and how they are navigating the complexities and challenges of contemporary business, from the pandemic to the economy.

Lorena Camargo has learned so much already in her Women in Business coaching sessions (see the first of her four-episode arc here). But now the courier-company CEO is ready for the master class, as she prepares to court clients in the burgeoning medical industry.

Camargo has watched the growth of the medical industry as a sector in the courier trade — particularly cryobanks and fertility clinics. Not only is it profitable, but it also appeals to her sense of social good. 

But entering into a whole new sphere of business is no easy task — especially when your company’s marketing and messaging have never targeted it before.

It’s okay to ask for help. That's how you learn.


And a sudden shift to a new sector could alienate her current — and loyal — customer base.

Her coach, Mary Cravets, suggests tightening up her elevator speech and revamping her company’s messaging, from marketing material to the website.

As we watch Camargo grow in confidence, we feel as if we’ve learned with her — watching her ingest lesson after lesson and grow her company ever stronger. The biggest lesson Camargo takes away from her coaching? “It’s okay to ask for help,” she says. “That's how you learn.”

Follow Lorena Camargo along her journey in the four-episode series.

Episode 1: From Part-Time Receptionist to CEO: Women in Business Video Series
Episode 2: How to Navigate a Male-Dominated Industry: Women in Business Video Series
Episode 3: Funny, You Don’t Look Like a Courier: Women in Business Video Series
Episode 4: A Big Risk Takes Off: Women in Business Video Series

Also, watch the story of another CircleAround CEO, Annie LaVerdure-Weller, who turns a health battle for her life into an astonishing new business idea.


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