Beyoncé Becomes First Black Woman To Wear Tiffany Diamond
Photo Credit: Tiffany & Co.
Beyoncé became the first Black woman to wear the iconic 128.54-carat Tiffany Diamond in a new advertisement campaign featuring herself and husband Jay-Z that made both fashion and art history.
In the stunning images for the About Love campaign shared on the "Formation" singer's Instagram page, Beyoncé evokes Audrey Hepburn in a form-fitting black dress, chic updo, gloves, and the massive yellow diamond. Hepburn famously wore the gem in publicity photos for her film Breakfast at Tiffany's.
The diamond, unearthed in South Africa in 1877, has been previously worn by Mary Whitehouse, wife of American diplomat Edwin Sheldon Whitehouse, Hepburn, and singer Lady Gaga (who wore it at the 2019 Academy Awards).
Outside of the history-making moment of having a Black woman wear the stone, the advertisement also made waves because it features a large turquoise painting by Jean-Michel Basquiat titled Equals Pi. The work, crafted in 1982, had never been seen before by the public and was part of a private collection, reports NPR.
In a press release for the campaign, the couple declared that "love is the diamond that the jewelry and art decorate" while Tiffany's says the campaign "embodies the beauty of love through time and all its diverse facets, forging a new vision of love today."
Tiffany & Co also said it will "donate $2 million towards scholarship and internship programs for Historically Black Colleges and Universities (HBCUs)" as part of the campaign, as per CNN.
In response to the roll-out of this campaign and the previously unseen Basquiat, many critics have lambasted Beyoncé and Jay-Z for how the painting was used, as reported by BuzzFeed. Some remarked on Jay-Z's hairstyle in the campaign being similar to that of Basquiat's and accused him of "cosplaying," while others shared their distaste for how the painting was being used to sell jewelry.