Cancer Made Me a Leader: Women in Business Video Series

This post is part of a series of branded posts sponsored by Verizon. The focus of the series — part of a paid partnership between Verizon and CircleAround — is on women business owners, and how they are navigating the complexities and challenges of contemporary business, from the pandemic to the economy.

Annie LaVerdure-Weller had a tough but rewarding life before cancer. Her focus was on her loving husband, her cat, and her Leadership Lab business, in which she coached members of underserved communities to help them get job ready.

But after cancer, her focus shifted to introspection and survival. In this third episode of CircleAround’s Women in Business video series (visit here to read more about the series and here to see the first episode), we see her look at photos of herself, like one capturing the first time she went outside without a wig on.

“People kept commenting on my makeup and my wigs,” she recalls, “and I noticed that there were not a lot of resources. That’s why I launched Anne Josette. It’s about being who you are.”

We watch as coach Thresette Briggs helps her identify the gaps she needs to be closing, so that she can keep her first two businesses going, but help grow the new one, a “website for people living the lifestyle of cancer.”

LaVerdure-Weller admits that she battles confidence issues at times. “You have that impostor syndrome that makes you doubt,” the coach counsels. “You have got to be you and be the best version of you. A leader is someone who knows the way, goes the way and shows the way.”

Now buoyed by newfound confidence, LaVerdure-Weller notes that “Cancer made me into a leader.”

Follow Annie LaVerdure-Weller along her journey, and see new episodes every Thursday in October! Also, watch the story of another CircleAround CEO, Lorena Camargo, who went from part-time teenage receptionist to CEO!


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