Fighting Cancer with Glamour: Women in Business Video Series
This post is part of a series of branded posts sponsored by Verizon. The focus of the series — part of a paid partnership between Verizon and CircleAround — is on women business owners, and how they are navigating the complexities and challenges of contemporary business, from the pandemic to the economy.
In the first episode of CircleAround’s Women in Business video series, we meet Annie LaVerdure-Weller, a Native American entrepreneur who, with the loving support of her husband, is battling Stage 3 cancer. And now — with the help of a business coach — she is hoping to grow her new business, which caters to women suffering cancer, giving them access to a number of products and accessories that can make them feel glamorous. (Visit here to read more about the series.)
As we catch up with LaVerdure-Weller, she takes us through the heartbreaking story of a fall that led to the discovery of a large tumor in her pelvis. After a second round of cancer treatment, she lost all her hair.
“I learned a lot of lessons while I was lying in bed,” she reveals.
Coach Thresette Briggs has uplifting counsel for LaVerdure-Weller. “Be the best version of yourself.” Briggs, whose experience comes from helping companies in crisis, notes that “The mindset is what’s important.” She also recognizes that her new client “is about to launch another business that I know is going to do quite well.”
“I’ve been told a lot that I’m the most glamorous cancer patient,” notes LaVerdure-Weller. “Cancer really kicked me in the butt. But I’m a lot stronger now, a lot more adaptable. And this is a brand new start.”
Follow Annie LaVerdure-Weller along her journey, and see new episodes every Thursday in October! Also, watch the story of another CircleAround CEO, Lorena Camargo, who went from part-time teenage receptionist to CEO!