Free to Pursue My Dreams, with No Guardrails

woman sitting at  desk working on ipad

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To honor American independence and July 4, CircleAround is collaborating all month long with NAWBO (the National Association of Women Business Owners) in a series of posts exploring the following prompt: "What do liberty and independence mean to me as a woman business owner and female entrepreneur?"  

African-American singer-songwriter, record producer, and actress Erykah Badu once said, “I’m an artist and I’m sensitive about my [expletive].” That statement resonated with me on such a deep level. 

I started my career as a graphic designer. I was self-taught and later went to vocational school to fill in a few knowledge gaps. (This was before you could Google anything you wanted to know and find a video on it on YouTube.)

I loved creating for printed and digital pages. I freelanced between jobs, because it’s what most graphic designers do. It’s the pull and call to create what you see in your head without all the restrictions and guardrails. But clients also come with creative restrictions, and my ability to create was stifled. This was even true when it came to video work I produced. The projects that allowed for creative control and license were few. 

It’s the pull and call to create what you see in your head without all the restrictions and guardrails.


Then came the opportunity to create a new brand and start a new business. Basically, I’m the client! Complete creative control and autonomy at last. In this new venture, I bring everything I’ve learned to this business. I get to use all of my design, marketing, storytelling, and video-production expertise to launch and grow this new brand. And as an artist, I couldn’t feel freer or happier.

Freedom to this business owner means creative control and license over her work. Free to produce those things I see in my dreams — only this time, with no guardrails. 

This post is part of a series produced by CircleAround and NAWBO. Founded in 1975, NAWBO is the unified voice of over 10 million women-owned businesses and female entrepreneurs in the United States.

Lisa N. Alexander is an award-winning documentarian and is currently using all of her creative talents to grow her new business, Alexander Farm and Orchard, a lifestyle brand for women.


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