From Part-Time Receptionist to CEO: Women in Business Video Series

This post is part of a series of branded posts sponsored by Verizon. The focus of the series — part of a paid partnership between Verizon and CircleAround — is on women business owners, and how they are navigating the complexities and challenges of contemporary business, from the pandemic to the economy.

Lorena Camargo started off in the courier business in Los Angeles when she was 17 as a part-time receptionist. By the time she was 24, she was CEO of her own courier business.

Camargo, the daughter of immigrants, has had a heart-warming journey, but her success story is not complete. Now she wants to take her company, Pearl Logistics, to another level. So CircleAround introduced her to a business coach to see how far this courier company could go.

Camargo is one of the first participants in a new video series, Women in Business, produced by CircleAround and its two partners, the National Association of Women Business Owners (NAWBO) and Verizon Business. (Visit here to read more about the series.)

In this first episode, Camargo gets introduced to Mary Cravets, business coach and founder of Simply Get Clients. Camargo notes that she is looking for help in time management, growth, and marketing, and is concerned about the effect of COVID on her business — she keeps hearing the same word over and over: “pivoting.”

Cravets suggests a business development plan, with an emphasis on one particular strategy, a cheap and effective way to generate new business. Will it work?

Follow Lorena Camargo along her journey, and see new episodes every Thursday in October! Also, watch the story of another CircleAround CEO, Annie LaVerdure-Weller, who turns a health battle for her life into an astonishing new business idea.