How to Navigate a Male-Dominated Industry: Women in Business Video Series
This post is part of a series of branded posts sponsored by Verizon. The focus of the series — part of a paid partnership between Verizon and CircleAround — is on women business owners, and how they are navigating the complexities and challenges of contemporary business, from the pandemic to the economy.
In the first episode of CircleAround’s Women in Business video series, we meet Lorena Camargo, the receptionist-turned-CEO who is trying — with the help of a business coach — to take her courier business to another level. (Visit here to read more about the series.)
Coach Mary Cravets suggests that Camargo could find cheap and incredibly effective success with a referral strategy. Camargo is a quick study, and finds that not only is the strategy a winning one, but that she can take it even further by having in-person meetings with her clients — COVID or no COVID.
In spite of this success, the executive admits to the coach that, as a woman in a male-dominated business world, she sometimes struggles with her confidence.
How will this shy former receptionist respond to the pressures of navigating this manly industry?
Follow Lorena Camargo along her journey, and see new episodes every Thursday in October! Also, watch the story of another CircleAround CEO, Annie LaVerdure-Weller, who turns a health battle for her life into an astonishing new business idea.