Peeps Won't Be Around This Holiday Season Due to COVID
Photo Credit: Matt Rourke/AP/Shutterstock
Our upcoming holiday season is about to be slightly less colorful — and a whole lot less fluffy: Holiday-themed Peeps will not be in production this year.
The company behind the sugar-coated marshmallow treats, Just Born Quality Confections, says their Halloween Peeps — pumpkin, ghost, and monster-shaped marshmallows — and Christmas Peeps will not be on shelves this year, as per CNN.
The network says the Pennsylvania-based company, which suspended the production of their candy brands in April due to the coronavirus pandemic, will further not produce their Valentine's Day Peeps in early 2021, either. However, they plan to have their holiday Peeps ready in time for 2021’s holiday season.
Despite reopening with limited production in May, the brand emphasized to CNN that the lack of holiday Peeps was in an effort to “ensure employee safety.”
"This situation resulted in us having to make the difficult decision to forego production of our seasonal candies for Halloween, Christmas, and Valentine's Day in order to focus on meeting the expected overwhelming demand for Peeps for next Easter season, as well as our everyday candies," the company told CNN.
So, Peep lovers can expect to see the bunny-shaped Peeps the brand makes for Easter — one of their most recognizable offerings, after their iconic bird — sort-of soon. But they'll have to wait until the end of next year for other shapes.
There is some good news, however: If you have some still-wrapped Peeps from last year’s holiday season, Tucson Weekly claims unopened Peeps are still edible up to two years after purchase.
Just Born Quality Confections, which also produces Hot Tamales and Mike and Ike fruit candies, said in an April press release that those candies may be sold out on shelves. They have not indicated that any of their other products other than the holiday Peeps have been impacted since they rebooted production.