Work and Money

How Terri Hall Beat The Odds To Become a CEO

Photo Credit: Tim Douglas/Pexels

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According to the Girl Scouts’ Award & Badge Explorer guide, girls earn Daisy petals between the ages of 5 and 7.  These “petals” consist of 10 foundational life skills.  Among them is the promise to be “courageous and strong.”  

Knowing that courage is one of the essential traits in business, I wondered if there was a connection between what young Daisies learn and what they put to use later in life as entrepreneurs.

For my answer, I didn’t need to look any further than Terri Hall, Girl Scout alum and CEO of Doubletake Marketing & PR.


When did you first know you wanted to be an entrepreneur? I was always selling something in our little hometown. I would sell anything from seeds, greeting cards, and of course, my personal favorite, Girl Scout cookies! I was always disappointed that my mom wouldn’t “sell” them for me at the bank where she was a branch manager —  some of my other friends had their parents helping them sell — but my mom said that it was totally up to me and I knew how many boxes I needed to sell in order to get to Great Trails Girl Scout camp in Minerva, Ohio, for two weeks. (I truly loved going to that camp!)  My grandparents were successful entrepreneurs and since I spent a great deal of time with them growing up, I could see how they were able to achieve success by having strong convictions, a good work ethic, and the courage to run a business. 

Tell us about your company. Starting my company grew out of the realization that I could control my own destiny. When I decided to strike out on my own, I negotiated with my former employer. Since they owed me money and were unable to pay, they paid me off in equipment and mailing machines, and I used that to start Doubletake. It was scary at first, but then I realized that it wasn’t any scarier than rushing to the bank with my paycheck, only to find there were not enough funds in the account to cash it. I could now decide how much I could make and get paid — it was totally up to me. The sky was the limit — and I really did have to summon some inner courage to make that leap of faith.

Since our humble beginnings 23-plus years ago, we've done some incredibly creative, award-winning work. We've been recognized nationally and internationally for our work from manufacturers to theme parks, zoos and attractions, publicly traded companies, and privately held corporations. We've always wanted to be known not as the biggest agency in town, but the best agency to get the job done consistently — and professionally. 

Describe how courage is an important trait/value for you and your business. I feel as an entrepreneur, you have to have courage and strength to keep going, to keep creating, to keep selling, and always trying to stay fresh in your approach — whether it’s business or personal. I think being fearless is something that’s required to have a successful business. There are times when money may be tight, customers can be difficult, employees can be a challenge — all these things that come your way can only succeed if you have the endurance and fortitude to continue. Without that basic trait, you will have a difficult time succeeding in whatever endeavors you may have. I feel that’s true personally as well — whether it’s speaking up instead of shrinking back in the corner, throwing out an idea that may sound ridiculous to some but ends up being a probable solution — it requires a certain amount of bravery to be able to do that. 

Do you remember any lessons or activities about courage from your Girl Scout days? I have so many memories of my Girl Scout days, from starting as a Brownie to Cadette and then Senior. My mom was our leader for a while and then later on, my best friend’s father, who had six daughters himself, became our leader. I have to say he was instrumental in shaping so many things, from cultivating a love and appreciation for nature, to being more independent out in the woods, being smarter about camping, campfires, and so much more. He actually constructed these amazing oversize teepees that slept at least 10 people each. Whenever there was a Girl Scout Roundup, you could always find our troop. 

How did being a Girl Scout shape you as a female business owner? I think Girl Scouts prepared me in numerous ways. Just working and earning Girl Scout badges was a terrific way to learn about so many things, from cooking, sewing, reading, crafts, first aid, and life-saving. I became obsessed with earning as many Girl Scout badges as I could, so much so that on the back of my fourth-grade report card, my teacher wrote a note to my parents stating that “Terri is more interested in working on Girl Scout badges than her schoolwork.” Which quickly got me in trouble at home! I loved the challenge of completing the tasks required to earn the badges, almost as if you’re in competition with yourself. In my particular business, you learn a little bit about a wide range of topics and businesses. As far as the business specifically, you need to have the courage to flex with whatever situation may be presented to you. Scouting helped build that foundation and strength to change when change is needed.

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Doubletake Marketing & PR is a WBENC certified, woman-owned business. For more information, visit doubletakefl.com.


CircleAround is operated by a wholly owned subsidiary of Girl Scouts of the USA. The site serves women nationwide by providing content that is uplifting, thought-provoking, and useful. We make revenue distributions back to GSUSA so they can further their mission of building girls of courage, confidence, and character who make the world a better place.

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