Customizable Peeps are Peeping in Time for Easter

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The upcoming Easter holiday season is about to become more colorful — and a whole lot fluffier: Easter-themed Peeps are in production and with a new twist, too.

Just in time for spring and the upcoming holiday, marshmallow lovers can now put their own unique spin on the iconic Peeps Chicks. The beloved Peeps Brand is offering fans the chance to bring their sweetest cravings to life through My PEEPS, a made-to-order dozen of personalized Marshmallow Chicks. The new Chicks can be customized to taste, with a variety of delicious chocolatey and sweet dipping options such as sprinkles, cookies, toasted coconut, and more. This exclusive offering is now available on while supplies last.

Retailing at $29.95, fans can customize a dozen (two six count boxes) Chicks by choosing one of each of the following:

  • Classic Peeps Marshmallow Chick color (yellow, pink, or blue)
  • Preferred chocolatey dip (milk, dark, or white)
  • Layer of sweet dippings (round confetti sprinkles, nonpareil sprinkles, crushed cookie, crushed pretzel, chocolate chips, or toasted coconut)

“Year after year, we’ve seen our fans take classic Peeps Chicks to the next level by adding their own dips and toppings, which sparked the idea to create a convenient new way for fans to enjoy our Marshmallow candies exactly to their liking,” says Caitlin Servian, brand manager for Peeps. “With so many tasty and colorful combinations to choose from, Peeps fanatics can gift themselves – or a fellow Peeps lover – with the ultimate Peeps treat this spring.”

Tags: Easter, Holiday, Food

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Written By

Stephanie Regalado, CircleAround Editor-in-Chief

With roots dug deep into the soil of her home base in the Pacific Northwest, Stephanie Regalado has worked as an award-win... See Full Bio

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