This Foodpreneur Wants to Change the Way You Think About Food

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The world of food goes beyond the frying pan for women like Catherine Smart. She is a personal chef, the CEO of not just co, and the editor of not just a food blog. This Girl Scout alum is involved in many facets of the culinary industry, from cooking and recipe development to discussing food culture on television and podcasts.

“After more than a decade as a personal chef, food writer, and culinary instructor, I wanted to help more people cook better at home," she tells CircleAround. "As a mom, I know the struggle to get dinner done, even as a professional home cook.”

"As a mom, I know the struggle to get dinner done, even as a professional home cook."

Based on her experiences in the culinary world, she began to create “multi-purpose, modern pantry staples” that went beyond what's typically found on grocery store shelves. Her not just pasta sauce, for example, contains over 10 different kinds of veggies, and most of her other products are vegan and gluten-free. Smart created her blog to accompany the products she developed, and to help make week-night cooking even easier.

Smart loves being part of the holistic food industry, especially on camera. She spent hours making what she called “cringe-worthy cooking demo videos,” hoping to land a spot on a Food Network competition or something similar. While those opportunities never came to fruition, she was able to make connections with local television producers and began developing media content with the Boston Globe and other sites. It eventually led to an opportunity to become a cast member of Christopher Kimball’s Milk Street Television.

Smart is also a co-host on The Food Lens Podcast, focusing on Boston’s food scene and helping listeners connect with her favorite people in the food industry through remote interviews. Previous episodes have covered such topics as favorite takeout spots, legislative action in the restaurant industry, and local pop-ups supporting unemployed staff.

The “foodpreneur” still offers personal-chef services on the side for select clients, to keep her skills “sharp as a knife,” she states. But for now, she’s focusing on building up her pantry staple collection with her company and continuing to develop new, easy-to-replicate recipes for the blog.

“Being able to connect with other women in business, and the satisfaction of helping people cook for themselves is so empowering," she tells CircleAround. "Always look for how you can help. We don’t get anywhere alone and we are all in a position to give in some way, whether it’s encouragement, introductions, or donations — always be a contributor.”

Tags: Tips from Women Executives, Start Up

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Written By

Katka Lapelosová

Katka is a writer from New York City, currently living in Belgrade, Serbia. See Full Bio

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