How to Be an Ally: Entrepreneur Edition

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This post is part of a series in which we asked writers for their thoughts on allyship and combating racism.

In the wake of the recent Black Lives Matter protests and calls for justice and reform, I realized something that made me look at myself with both pride and disdain. I’m a white entrepreneur with a relatively large platform. Yet, before the murder of George Floyd, I never took a moment to reflect on how I could use my platform, my skills, or my voice for good — for social justice, reform, and equality.

I’ve never thought of myself as a racist or even a complicit person. If you asked me if I’d ever harmed the Black, Indigenous, and people of color community, I’d gasp and say, “Of course not!”. But after some heart-wrenching, gut-twisting reflection, I realized I’d been hurting this community all along.

I knew I had a lot of work to do.

BIPOC Ally and a Leader

The wellness and fitness industries are historically exclusive — “wellness” is almost synonymous with “white female.” I know now that I have immense power in sharing the voices, expertise, and creations of Black, Indigenous, and people of color, and uplifting the community as a whole.

I know I stand for justice, so I reflected and established some actions I can take. Here’s how I, as an entrepreneur, am using my voice to be the best ally I can be:

  • Diversify my world online and in real life to ensure I keep up with the great work from Black, Indigenous, and people of color in wellness and fitness.
  • Diversify the pool of experts I reach out to as sources for my work so I can amplify Black, Indigenous, and people of color's voices in the wellness industry.
  • Put my money where my mouth is and purchase products and services that are Black, Indigenous, and people of color-owned, especially women-owned businesses.
  • Likewise, take inventory of the businesses I currently support and stop patronizing those that don’t stand up for social and racial justice.
  • Work hard to unlearn and relearn 24 years of thought patterns, feelings, habits, and actions.

Allies have loud, powerful voices. It’s up to us to use them for good.

Tags: BIPOC, Women in Business

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Written By

Amanda Capritto

Amanda is a freelance health, fitness and travel writer who specializes in sustainable fitness, health tech, functional training, and all things outdoors. See Full Bio

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