9 Black-Owned Beauty Brands You Can Support This Holiday Season

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This time last year, the country was in the midst of a reckoning in the wake of the police killing of George Floyd and the subsequent nationwide protests against racial injustice. While hitting the streets to show your support may have slowed down, there's still more work to do to combat systemic racism in America.

That work should cover having thoughtful conversations with your friends and family, including how Black lives matter. But it can also be economic in nature: patronizing Black-owned businesses. We’ve identified nine Black-owned beauty brands for you to support this holiday season.

From skincare to lipstick to hair care, here are some Black-owned brands you need to have on your shelves and newsfeeds:

1. Pat McGrath Labs


A makeup artist turned makeup mogul, Pat McGrath’s products offer something for everyone. Our recommendation if you’ve never tried her brand: Her Mattetrance Lipstick. It’s a game-changer.

2. The Lip Bar

No, they don’t just sell lip products. A brand catering to those of us who are constantly on the go, come for their “Fast Face Kits” and stay for their inclusive array of foundation shades.

3. Hyper Skin

Launched in the last year, Hyper Skin aims to simplify the skincare process. Their one product — a Brightening Clearing Vitamin C Serum — is a one-stop-shop for brightening dark marks, age spots, and acne scars, and keeping blemishes at bay.

4. Beauty Bakerie


While you may want to eat their products with names like Brownie Bar and Lip Whips, we recommend you wear them, instead. Our favorite product? Their setting powder, which gives your face serious staying power.

5. Fenty Beauty

Rihanna’s makeup line has been beloved by critics since it dropped and we have to agree. The closest we’ve ever come to getting her dewy complexion is using the brand’s Killawatt Freestyle Highlighter. 

6. Miss Jessie’s

Two sisters — both stylists — on the hunt for products specially made for “curly, kinky, and wavy hair of all types and textures” decided to make their own line to do just that. The result? A massive following and a wide selection of products tailored to the curliest among us.

7. Pattern Beauty


We can pretty much guarantee that you’ll be smitten with the cheery yellow packaging on Tracee Ellis Ross’ hair care products for curly and coiled hair. And the accessories? LOVE.

8. Lauren Napier Beauty

Skincare tailor-made for removing your makeup? Yes. We love their facial cleansing wipes, which are customized, depending on your skin type, and have accessible price points.

9. Auda B

DIY nails have become all the rage lately, courtesy of the global pandemic, and Auda B’s selection does not disappoint. We’re huge fans of the color “Isla Mujeres Beach Club.”

Tags: Beauty, BIPOC

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Written By

Rose Low

Rose Low is a writer based in New York, with a background in social media strategy and reporting. She has a Masters from NYU and a love for romantic comedies. See Full Bio

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