Everyone Apparently Wants Kate Middleton's Face Mask

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Kate Middleton has often made waves in the fashion community. Things she wears tend to sell like hotcakes, and her latest item — a floral face mask — is no exception.

On Tuesday, the Duchess of Cambridge visited the Baby Basics Sheffield center, an organization that provides help and essentials like clothing and food to families and children. Adhering to safety recommendations to wear a face mask to prevent the spread of coronavirus, Middleton wore a micro-floral print mask by U.K.-based childrenswear brand Amaia.

Those fond of Middleton’s cotton mask, which is in the “Pepper Liberty” color, reportedly caused searches in the U.K. for “floral face mask” to surge 185 percent in less than 24 hours after she stepped out in one, according to fashion search engine Lyst.

Many on social media couldn't help but remark about the duchess wearing the PPE. One person quipped, "weirdly stanning kate middleton in a face mask" while another wrote alongside an image of Middleton in the mask: "I adore this lady."

The 38-year-old has been criticized in the past for neglecting to wear a face mask during public appearances and not maintaining appropriate distance from others alongside her husband Prince William.

Last month, Middleton and Prince William visited Queen Elizabeth Hospital in King's Lynn, and a few weeks prior to that she visited both The Nook in the village of Framingham Earl and Fakenham Garden Centre in Norfolk. All three visits she was seen sans mask.

In the UK, there’s currently a government mandate to wear face-covering in settings such as hospitals, shops, transport, banks, etc. The government also strongly encourages people to wear masks in “enclosed public spaces where social distancing may be difficult and where you come into contact with people you do not normally meet.” It’s unclear from photographs if Middleton is adhering to social distancing guidelines — i.e. maintaining a distance of six feet — but her appearance this week in a mask is a solid start for the influential duchess.

Tags: Navigating the Pandemic, Overcoming Adversity, Pop Culture

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Written By

Rose Low

Rose Low is a writer based in New York, with a background in social media strategy and reporting. She has a Masters from NYU and a love for romantic comedies. See Full Bio

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