Taylor Swift Reveals How 'Cardigan' Video Was Shot in Lockdown

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Taylor Swift explained to fans how exactly she shot the music video to go along with her new album’s single, “Cardigan,” sharing how she and her team adhered to social distancing guidelines and pandemic protocols.

The singer surprised fans around the globe with a new album on Friday night called folklore, replete with a music video for “Cardigan” and new merchandise. Shortly ahead of the music video’s release, Swift posted a still from the video on Instagram. In the post, she divulged some fun facts about what went on behind-the-scenes and thanked her video team. 

As if Swift writing and directing the video was not enough, she revealed in the Instagram caption that she did her “own hair, makeup, and styling.” She also emphasized that the “entire shoot was overseen by a medical inspector, everyone wore masks, stayed away from each other.”

In reference to the styling, one item Swift chose to wear in the video has already made waves on social media — specifically the white knit cardigan she puts on at the end. The 30-year-old is selling iterations of the cardigan on her site, for $49, so fans can dress like Swift while they sing along.

Swift goes into more detail on how folklore came to be in another Instagram post. Referencing her time in lockdown to prevent the spread of coronavirus, the star wrote that “in isolation, my imagination has run wild and this album is the result, a collection of songs and stories that flowed like a stream of consciousness.”

“Picking up a pen was my way of escaping into fantasy, history, and memory. I’ve told these stories to the best of my ability with all the love, wonder, and whimsy they deserve. Now it’s up to you to pass them down,” she shared.

Tags: Pop Culture, Navigating the Pandemic, Overcoming Adversity

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Written By

Rose Low

Rose Low is a writer based in New York, with a background in social media strategy and reporting. She has a Masters from NYU and a love for romantic comedies. See Full Bio

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