TikTok Star Charli D'Amelio Breaks World Record
Dancer and TikTok star Charli D'Amelio has become the first user on the platform to reach 100 million followers.
The 16-year-old social media sensation hit the whopping milestone on Sunday, less than two years after joining TikTok. D’Amelio is best known for taking part in dance challenges on the platform and rose in prominence just ahead of the coronavirus pandemic.
In a video shared on her page on Sunday, the teenager issued a “huge thank you” to “everyone who has helped” her reach the milestone and insisted she loves “every one” of them.
For a frame of reference, D’Amelio has more followers than Rihanna has on Instagram and Taylor Swift has on Twitter. She's widely loved by Gen Z-ers, and routinely racks up millions of views and adoring comments on her TikTok videos, despite her rise to fame not having a specific catalyst. While D’Amelio — whose sister Dixie is now also very famous on the platform — comes across as a likable, attractive, and reasonably talented teenager, she’s openly acknowledged her seemingly inexplicable spot in the limelight with a TikTok bio that previously read: "Don't worry, I don't get the hype either."
Perhaps the best summation of this teen sensation comes from Zoe Glatt, a digital anthropologist and critical intersectional feminist researcher at London School of Economics, who told CNET this weekend: "It is precisely her ordinariness that is the key to her success. With her pretty girl-next-door vibe, she exemplifies the ideal package for a TikToker: relatable, authentic, normatively attractive, youthful, fun, unthreatening, and uncontroversial."
And lest you think the fame does not come with the fortune, as it turns out, TikTok is pretty lucrative. Between Charli and her sister Dixie, they now have “a podcast, a book, a hit single, and several ad campaigns” and even a signature drink at Dunkin’ Donuts. As per a report in Forbes earlier this year, the two are raking in $4 million and $2.9 million respectively.
Anyone else suddenly want to take dance lessons?