5 Women Break New Ground in Fashion and Beauty

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2Mary Furtas — Slow and Steady

Ariana Grande, Megan Fox, and the Kardashians are among the celebrities spotted wearing the designs of Ukrainian fashion leader Mary Furtas. Her company, Cult Naked, is a slow fashion brand, which means Furtas is conscious about every aspect of the design process. She creates comfortable, sustainable clothing for the everyday woman. Most popular among her designs is the skort – a mini skirt and short combination. Because of the war, she recently evacuated her home in Ukraine and is living in Poland. As a result, the brand, which she founded in 2017, has currently suspended orders and shipments and is collecting money for the Ukrainian army.

Success quote: “It’s very important to me and the team that we celebrate our small and big wins. With this situation right now, it’s going to throw us so much further away from our goals, and that’s hard. It’s a tragedy. But I hope everything’s going to be fine, and we can start working again soon.”

Photo Credit: Prostock-studio/Shutterstock

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Tags: Entrepreneur, Fashion, Women in Business

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Written By

Nadja Sayej

Nadja Sayej is journalist based in New York City writing about design, architecture and culture for Architectural Digest, Vanity Fair and Barron's, among others. See Full Bio

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