5 Women Break New Ground in Fashion and Beauty

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5Lizzo — Shapewear Shapeshift

"I was tired of seeing this sad, restrictive shapewear that literally no one wanted to wear," says Grammy Award-winning singer Lizzo of her newly launched plus-size shapewear with Fabletics, an athletic apparel company. Called Yitty, Lizzo’s nickname, the Truth Hurts singer is offering a body-positive line of colorful, fun, and comfortable undergarments in a range of sizes. The revolutionary shapewear is also eco-friendly, made of recycled fibers. 

Success quote: “I feel like I’ve started to create my own culture of being a voice for something, and that’s what people want to know about. I love that because I am a woman and because I rap and I look the way I look, I can connect with the demographic of people who feel like they have a voice in me.”

Photo Credit: Wikimedia Commons

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Tags: Entrepreneur, Fashion, Women in Business

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Written By

Nadja Sayej

Nadja Sayej is journalist based in New York City writing about design, architecture and culture for Architectural Digest, Vanity Fair and Barron's, among others. See Full Bio

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