Work and Money
This Female Gamer Helps Content Creators Successfully Grow Their Careers
The video gaming world has been historically dominated by men, but now more and more women are entering the space to balance the playing field. In fact, some studies show that women make up almost 50 percent of video game players in some parts of the world. With the help of popular streaming platforms such as Twitch, female gamers can share their skills and entertain viewers. One such gamer is Girl Scout alum Janessa Christine, who has not only earned an audience through streaming and on-camera game hosting, but has also co-founded Fenix Down LLC.
According to its website, “Fenix Down is a talent management company born to serve content creators and support them as they further develop their careers.” As CEO, Christine helps organize and manage sponsored opportunities for players like herself and grow the careers of her gamer clients.
“One thing that the Girl Scouts taught me was that anything can be achieved and nothing was off-limits,” Christine tells CircleAround. “As long as you believe in yourself and learn from every experience, you truly can accomplish anything you put your mind to.”
Christine considers herself to be a “Jill of all trades.” Before launching her own company, she gained experience in finance, family entertainment, and civil engineering. She understands that any skill can be transferable, even when it's not specific to an industry. Throughout her career journey, her college degree in communications and double minor in theater and writing have been useful skills she’s learned to apply to her work as CEO of Fenix Down.
"One thing that the Girl Scouts taught me was that anything can be achieved and nothing was off-limits,” Christine tells CircleAround. “As long as you believe in yourself and learn from every experience, you truly can accomplish anything you put your mind to."
“Content creators are some of the hardest-working entrepreneurs out there,” she explains. “They have to constantly innovate their craft and find new ways to engage a community in a fun and entertaining way.”
Fenix Down provides these content creators with support and reinforcement to keep their momentum going. Christine assembled a team of talented creators who know the struggle is real, and who use their own experiences to help others in their industry.
“We are here to help [content creators] create a living, run a business, and provide for their loved ones by doing what they are passionate about — playing video games,” Christine proudly states.
Christine says it can be difficult to get larger companies and brands on board and to ensure content creators are paid fairly and not taken advantage of. “One of our biggest challenges is to convince brands to take content creators' work seriously. Too many people think this is not a ‘real job,’ or that it's easy.” Each time Christine and her team succeeds, however, is a step closer to legitimizing the gaming industry.
Christine says some of her proudest moments are when she gets to watch streaming events hosted and developed by her clients. During those times, she knows she’s helped bring out the best in clients who are building community around gaming and bridging the gap between the gaming industry and content creation. “The rewards come through helping both sides understand each other’s quirks,” she says.
She also offers advice for budding entrepreneurs who are hesitant to take the plunge: Go for it. “If you want to break into an industry, just start doing. Instead of waiting around for an opportunity to happen, create your own. If you find a person or organization that needs help, start offering up your services and solutions. That's what I did, and I carved my own path in the gaming industry.”